Target's efforts to regain customers’ trust after a massive data breach include an offer of daily credit card monitoring, identity theft insurance and access to a fraud resolution agent.
Any Target customer who shopped in one of its U.S. stores is eligible for a year of free credit monitoring and identity theft protection, Target announced this week. The service is called ProtectMyID from Experian, a credit monitoring company.
Those who sign up before April 23 and enroll with a code by April 30 will receive a free copy of their credit report along with the other services.
Target’s free offer is typical of those offered by most retailers after a security breach, said Dianne Cutter, CEO of Asurency Protection in Chaska, an identity theft and fraud protection company.
“It’s a good idea to take them up on it,” she said. “But consumers should still look at their credit report to look for any changes.”
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